Advertising

Ads in AI Mode are expanding to 10 more countries. What Google changed on 28 Oct 2026, which campaigns qualify, what you can’t control and what to do.

Google Ads campaign settings for a first campaign: 10 defaults Google fills in, from search partners and broad match to AI Max, and when to change each.

Google Ads checklist for small businesses: a 20-minute weekly routine for spend, search terms, conversions and ads, plus three settings to check monthly.

Google Ads Transparency Center, used monthly: copy competitors’ search ads, let AI sort them by angle, and turn the angles nobody uses into headlines.

Google Ads updates 2026, dated from Google’s own pages: AI Max replacing Dynamic Search Ads, Performance Max reporting, budget controls and a to-do for each.

Responsive search ads, drafted with AI and checked line by line: one prompt for 15 headlines, a free Google Sheets checker and a clean Ads Editor upload.

Google Ads search terms, reviewed weekly: a free script copies them to a sheet, AI in Make suggests negatives, you tick, and the script adds them.

GitHub for marketers, in plain words: seven uses for small teams, from AI skills to landing pages, GitHub vs GitLab free plans, and a 30-minute start.

AI for Google Ads in 2026: five skills PPC marketers need for AI Max, Performance Max and Google’s agents, plus four reusable assistant skills to copy.