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The short answer
Yes, there is a native integration, and HubSpot built it. The Pipedrive connector in HubSpot’s marketplace is a HubSpot-certified app published by HubSpot itself, with around 5,000 installs. It does genuine two-way sync in real time, it ships with default field mappings, and at base level it costs nothing.
That is where to start. But before you build anything around it, two things are worth knowing, and neither is easy to find.
It is rated 2.7 out of 5. Across 28 ratings on HubSpot’s own marketplace, 21% are five-star and 57% are one or two stars. That is an unusually poor score for a first-party connector, and the complaints are consistent: custom field mapping is paywalled, and deals sometimes do not come across.
The free tier syncs default fields only. Custom field mappings and activity syncing both require Data Hub Starter, which is $20 per seat per month at list price.
So: try the native sync first because it is free and genuinely two-way. If it does not hold up — and for a lot of teams it does not — an automation platform gives you field-level control for less than HubSpot’s paid tier.
Why you would connect them at all
Three situations account for almost all of it:
- Marketing in HubSpot, sales in Pipedrive. The most common setup. Forms, emails and campaigns live in HubSpot; the pipeline lives in Pipedrive. You need leads to arrive in Pipedrive and engagement data to follow them.
- Mid-migration. You are moving from one to the other and both have to stay accurate while the move happens.
- Agencies and multi-team setups where different parts of the business standardised on different tools and neither is going to give theirs up.
Which one you are in decides the method, because the first needs a continuous sync and the second needs a one-time migration — very different jobs.
Option 1: Data Sync by HubSpot (free, two-way)
This is HubSpot’s own connector, built on the technology behind its PieSync acquisition. Install it from the HubSpot marketplace, connect your Pipedrive account, and records flow both ways as they are created or updated.
What syncs by default:
- Pipedrive People ↔ HubSpot Contacts
- Pipedrive Deals ↔ HubSpot Deals
- Pipedrive Organizations ↔ HubSpot Companies
- Pipedrive Products ↔ HubSpot Products
- Pipedrive Activities ↔ HubSpot Engagements — Data Hub Starter required
You can run it one-way in either direction instead of two-way, and filter by any Pipedrive field or HubSpot list so only the records you want move. Historical data syncs on connection, not just new records — which is the part that saves the most time.
The limits, stated plainly. Custom field mappings need Data Hub Starter ($20 per seat per month list, currently discounted for new customers). Activity sync needs the same. And the app requires a paid Pipedrive plan — the free HubSpot side is fine, but there is no free Pipedrive tier to connect it to.
One small tell about how closely this is maintained: HubSpot’s listing still names the required Pipedrive plans as Essential, Advanced, Professional or Enterprise. Pipedrive renamed those tiers to Lite, Growth, Premium and Ultimate. The connector works; the documentation has not kept up.
Option 2: an automation platform (field-level control)
If the native sync is too blunt — or you want logic in between, like only creating a Pipedrive deal when a HubSpot form submission scores above a threshold — this is the route. The trade-off is that each workflow runs in one direction.
Pabbly Connect has the deepest coverage of this pair we found: 34 triggers and 100 actions across HubSpot and Pipedrive, including instant webhook triggers for new contacts, companies, deals, leads and line items rather than polling. At $14 a month for 10,000 tasks, with internal steps like filters and formatters not counted at all, it is the cheapest way to run a genuinely responsive sync. Check Pabbly Connect.
Make is the cheapest at $9 a month for 10,000 credits and has the better builder for branching logic. Its Pipedrive side watches activities, deals, emails, leads, notes, organizations, persons and products; on the HubSpot side it can do the thing most marketing teams actually want — Add a Contact to a Workflow — which turns a Pipedrive event into a HubSpot nurture sequence. Check Make’s pricing.
Zapier has the most ready-made templates for this exact pair — creating Pipedrive leads from HubSpot form submissions, creating HubSpot contacts from new Pipedrive deals, and so on — so it is the fastest to a working first automation. It is also by far the most expensive at scale: $129 a month for 10,000 tasks on annual billing. And on the free plan its triggers poll every 15 minutes, so “real time” is not what you get.
Option 3: Outfunnel (marketing engagement into Pipedrive)
Outfunnel solves one specific version of this problem: getting HubSpot marketing engagement — email opens, clicks, unsubscribes, form fills — recorded against the right person in Pipedrive, as Activities, Notes or custom field updates. Salespeople then see marketing context inside the CRM they actually work in.
It is not a full record sync and does not try to be. But for the marketing-in-HubSpot, sales-in-Pipedrive setup it is purpose-built, it rates 4.3 out of 5 across 20 reviews — well above the native connector — and it requires an Outfunnel subscription on top of both tools.
The methods side by side
Costs, ratings and plan limits verified at source, September 2026.
| Method | Cost | Sync direction | Setup effort | Watch out for |
|---|---|---|---|---|
| Data Sync by HubSpot (first-party) | ✓ Free at base level | ✓ True two-way, real time | ✓ Lowest — default field mappings | ✗ Rated 2.7/5; custom fields and activity sync need Data Hub Starter |
| Outfunnel | Outfunnel Basic or Professional | One-way, marketing engagement into Pipedrive | ✓ Low — purpose-built | Records engagement, not full CRM records |
| Pabbly Connect | ✓ $14/mo for 10,000 tasks | One-way per workflow | Medium | ✗ Two-way means two workflows |
| Make | ✓ $9/mo for 10,000 credits | One-way per scenario | Medium | ✗ Two-way means two scenarios |
| Zapier | ✗ $129/mo at 10,000 tasks | One-way per Zap | ✓ Low — ready-made templates | ✗ Free plan polls every 15 minutes |
The sync loop nobody warns you about
If you build two-way sync out of two one-way automations, you have created a loop. Workflow A writes to Pipedrive when a HubSpot contact changes. Workflow B writes to HubSpot when a Pipedrive person changes. A’s write triggers B, B’s write triggers A, and the two systems update each other indefinitely.
At best this burns your task allowance — on Zapier at $129 per 10,000 tasks that gets expensive quickly. At worst it overwrites good data with stale data.
Three ways to avoid it:
- Use the native two-way sync instead of two workflows. Loop prevention is handled for you, and this is the strongest argument for starting with Data Sync.
- Make each direction own different fields. HubSpot owns marketing fields, Pipedrive owns pipeline fields, and neither writes to the other’s. No overlap, no loop.
- Filter on the last modifier. Add a step that stops the workflow when the record was last updated by the integration user rather than a human.
Which one to use
- Start with Data Sync by HubSpot. It is free, it is genuinely two-way, and if it works you are done. Test it on a filtered subset of records before you let it touch everything.
- Marketing engagement is all you need in Pipedrive? Outfunnel, and skip the rest.
- Need conditional logic, or the native sync let you down? Pabbly Connect for depth and instant triggers, Make if you want the better builder and the lowest price.
- Just migrating once, not syncing? Use a migration tool rather than any of these — a permanent sync is the wrong shape for a one-time move.
- Whatever you choose, run it on a filtered subset first. Sync ten records, check both systems, then widen it.
Frequently asked questions
Is there a free HubSpot Pipedrive integration?
Yes. Data Sync by HubSpot is free at base level and syncs contacts, deals, organisations and products two ways. Custom field mappings and activity sync require Data Hub Starter at $20 per seat per month. You also need a paid Pipedrive plan, since Pipedrive has no free tier.
Does the integration sync both ways?
The native HubSpot connector does, in real time, and you can restrict it to one direction if you prefer. Zapier, Make and Pabbly workflows each run one direction only — two-way means building two, which introduces a sync-loop risk.
Why is HubSpot’s own Pipedrive app rated so poorly?
2.7 out of 5 across 28 ratings, with 57% at one or two stars. The recurring complaints are that custom field mapping sits behind Data Hub Starter, and that deals do not always transfer as expected. It is worth testing on a small set of records before relying on it.
Which is cheaper for connecting HubSpot and Pipedrive?
The native sync, at zero. Among automation platforms, Make at $9 a month for 10,000 credits, then Pabbly at $14 for 10,000 tasks. Zapier is $129 for the same volume on annual billing.
The bottom line
Install Data Sync by HubSpot first. It is free, it is first-party, and it is the only option here that handles two-way sync without you having to think about loops. Point it at a filtered subset of records and see whether it holds up.
If it does not — and its 2.7-star rating suggests a good number of teams find it does not — go to Pabbly Connect or Make before you go to Data Hub Starter. Both give you field-level control for less than HubSpot charges to unlock custom field mappings, and both will be a better use of $9 to $14 a month than a paid tier you bought to fix a free connector.
Still deciding between the two CRMs rather than connecting them? See HubSpot vs Pipedrive, or the wider field in best Pipedrive alternatives. For the automation platforms themselves, see best automation tools for marketing teams.